A Gala is Not Philanthropy
A fundraising gala isn’t a way to grow long-term revenue; it’s a quick hit of cash, with a lot of work that takes MGOs away from their primary jobs. The post A Gala is Not Philanthropy appeared first...
View Article“GivingTuesday” is a Waste of Your Time
While the intention of “GivingTuesday” is noble, the practical application of it is diverting the attention of many non-profits away from developing relationships with donors. The post “GivingTuesday”...
View ArticleEvents, Coronavirus, Lost Revenue: What to Do
If you need to cancel your event, here are some ways to make the best of it, and to stay engaged with donors. The post Events, Coronavirus, Lost Revenue: What to Do appeared first on Veritus Group.
View ArticleDo You Want to Go Back to the Way It Used to Be?
When this crisis eases, let’s not go back to trying to meet a monthly metric. Let’s focus on meaningful connections that build relationships, instead. The post Do You Want to Go Back to the Way It Used...
View ArticleWatch Out for Virtual Events
Make sure that if you send your caseload donor to a virtual event, it meets these three criteria. The post Watch Out for Virtual Events appeared first on Veritus Group.
View ArticleMoving Beyond an Events-Based Fundraising Model
Don't get pulled back into your old ways of fundraising. It's time to move on from events-based fundraising as a primary revenue source. The post Moving Beyond an Events-Based Fundraising Model...
View ArticleEvents Are Not Major Gifts
There's a place for events in your major gifts fundraising strategy, but it needs to be centered within a relationship-focused approach. The post Events Are Not Major Gifts appeared first on Veritus...
View ArticleQuestion of the Month: How do you move out of a membership, annual giving, or...
In this Question of the Month video, Karen and Jeff talk about how organizations can shift to a relational fundraising model. The post Question of the Month: How do you move out of a membership, annual...
View ArticleIt’s a Strategy, NOT a Department
When non-profits set up different departments for their various fundraising vehicles, it creates a barrier for donors. The post It’s a Strategy, NOT a Department appeared first on Veritus Group.
View ArticleDo You Really Need to Host Another Fundraising Event?
Most organizations don’t evaluate the cost of their fundraising events in a way that takes the full cost into account. The post Do You Really Need to Host Another Fundraising Event? appeared first on...
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