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Get Your Head on Straight about Your Event or Gala: Part Two
Well, after the first post on this subject of events and galas I’ve had some really good conversations with folks. There are a ton of development professionals burdened by all the events that their...
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Out of Control Major Gift Events Program
Tell me what you think is wrong with this picture. There is a major gift officer who has a caseload AND at the same time is charged with doing events for the organization. He has three staff members...
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The Problem with Crowd Fundraising
It’s all the rage these days, and the strategy has raised a boatload of money. It’s crowdfunding. But is it good for fundraising? And what does this topic have to do with major gifts? Wikipedia...
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The Ice Bucket Challenge and Donor Relationships
When I first saw all the video and news stories about the Ice Bucket Challenge I thought: “That is really cool. People are really getting involved. Good for ALS Association (ALSA)! What a great way to...
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How to Make an Impact After an Event
NOTE: This post is specifically directed to Directors of Development who manage major gifts, events and prospects, and to MGOs who have donors that attend events. At Veritus Group we don’t advocate...
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Moving from Transactional to Transformational
I was recently talking to Susan, a development director for a regional non-profit, and she was lamenting that she had another gala to put together. Even though this gala takes an enormous amount of...
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Events and Major Gift Fundraising
A free White Paper from Veritus Group We recently reviewed a non-profit that had an events superstructure. That is, the culture of their development department was essentially “all events, all the...
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Those Awful Events…
For many non-profits, I think that using events to raise money is like crack cocaine. Once they start they can’t get enough, and they become highly addicted. And if the non-profit wants to stop, they...
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How to Structure an Organization to be Effective at Fundraising
Often, the reason the major gifts function in an organization does not work is because the organization itself is not organized properly. Or the leaders in the organization don’t have a clear view of...
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Giving Thanks
I love Thanksgiving. It’s my favorite holiday. Besides all the great food and football, for me it is an amazing blessing to have one day where we talk with family and friends about what we are...
View ArticleEvents and Major Gift Fundraising
We recently reviewed a non-profit that had an events superstructure. That is, the culture of their development department was essentially “all events, all the time.” They boast how the events team...
View ArticleEvents Are NOT Major Gift Fundraising
If you are an Exec Director, CEO or Board Member of a non-profit, you need to know that fundraising events have nothing to do with major gift fundraising. The post Events Are NOT Major Gift Fundraising...
View ArticleHow to Make an Impact After an Event
When major gift fundraising staff are involved in events, you need to have plans in place to take full advantage of their relationships with major donors – don't just use them as "free labor." The post...
View ArticleHow Do You Turn Major Event Gifts into Major Donors?
Event season comes along regularly. We get asked regularly about how you turn an event donor who gives a major gift into an actual major donor who is inspired by your mission. Here are some tips. The...
View ArticleWhat’s Wrong with Those Special Days
Be sure you know the difference between manufactured “special days” and the irregular opportunities that arise to bind your donor to your cause. They’re not the same thing. The post What’s Wrong with...
View ArticleA Gala is Not Philanthropy
A fundraising gala isn’t a way to grow long-term revenue; it’s a quick hit of cash, with a lot of work that takes MGOs away from their primary jobs. The post A Gala is Not Philanthropy appeared first...
View Article“GivingTuesday” is a Waste of Your Time
While the intention of “GivingTuesday” is noble, the practical application of it is diverting the attention of many non-profits away from developing relationships with donors. The post “GivingTuesday”...
View ArticleEvents, Coronavirus, Lost Revenue: What to Do
If you need to cancel your event, here are some ways to make the best of it, and to stay engaged with donors. The post Events, Coronavirus, Lost Revenue: What to Do appeared first on Veritus Group.
View ArticleDo You Want to Go Back to the Way It Used to Be?
When this crisis eases, let’s not go back to trying to meet a monthly metric. Let’s focus on meaningful connections that build relationships, instead. The post Do You Want to Go Back to the Way It Used...
View ArticleWatch Out for Virtual Events
Make sure that if you send your caseload donor to a virtual event, it meets these three criteria. The post Watch Out for Virtual Events appeared first on Veritus Group.
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